E2 Accelerator

e2 emprendedores

e2 Accelerator Programme


The EIE runs a three month acceleration programme three times a year, a Winter Edition, a Spring Edition, and a Fall Edition. Each cycle lasts for 7+2 weeks, giving the startup the option to go abroad to the U.S.A. or England for the last 2 weeks of the programme. At the end of each cycle the startups have the opportunity to pitch their idea [5 min] to a panel of judges and investors from the ecosystem in an event called Demo Day.

Getting the most out of our programme requires physical attendance.  For this reason we ask that all companies selected for the accelerator programme move to Madrid.


Half of the programme is dedicated to individual mentoring sessions. The other half is comprised of events, workshops and complimentary activities.

Every morning from 10 – 13 we hold our individual personalized mentoring sessions at the Institute.

At 16h we begin with workshops and complimentary activities, which all startups attend together.

The group activities help foster a strong sense of community and support between entrepreneurs, something extremely important to us at EIE.

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mentoring luis

There are 8 full time mentors: Antonio Sainz, Luis Blazquez, Jose Luis Pascual, Luis von Kobbe, Jorge Jimenez, Alana Daly, Raul Ibert Soto, Diego Faxas

There are more than 19 part time mentors:

José Luis Pascual
Marcos Semmler
Jorge Jiménez:
Rosendo Llorente
Alejandro Frattini
José Pérez García
Gabino Rubio- Bollinger
Paula Artal
Hugo Calvo.

Luis Blázquez
Joe Llorente
Mario Alonso Ayala
Jesús Aldana
Luis Crespí
Juan Ceña
Paula Blazquez
José Antonio Granero

Its natural for entrepreneurs to feel isolated and confused when first starting-up. Mentoring sessions are intended to assure entrepreneurs that they are not alone and to get the company into the best shape possible. These sessions are an essential part of the acceleration process. With early stage startups we tend to focus a lot on the big vision. We help entrepreneurs decide which direction they want the company to move in and set clear short-term objectives which are reviewed weekly. Mentoring sessions adapt to the needs of the startup in that moment.

It’s really important for a startup to get metrics as soon as possible. They help a startup measure and validate their idea. For this reason, when the project is a bit more advanced we focus on getting them to buckle down and to start doing. The sooner they start testing their product, even if it’s just an MVP (Minimal Viable Product), the sooner they get results and can start altering their idea to the needs of the market. The overall goal of a session is for the entrepreneur to leave the mentoring session with a clearer direction.

Startups must book mentoring sessions in advance. There’s no limit to the number of mentoring hours a startup can ask for. But make sure to book them with Alana beforehand.

The group activities help foster a strong sense of community and support between entrepreneurs, something extremely important to us at EIE.


The contents of each week of the programme are focused/ centered on a specific topic.


The activities of each week are as follows:



Workshops are held 4 times a week for 2 hours. They are interactive seminars given by mentors or specialists. Workshops are both formative and practical/pragmatic, they give entrepreneurs the necessary tools to launch and boost their startup. On average our workshops are evaluated 4/5.


Briefcases are held once a week and are specific case studies. This activity is designed to help entrepreneurs learn from concrete cases of both failure and success.  Supportive/Additional material will be provided for this activity.


Once a week all the startup companies get together to have a Brainstorming session. This activity is upon request of the startup and takes a look at specific issues that the company is dealing with at the moment. The startup which has called the Brainstorming session is free to put on the table any number of obstacles they are faced with at that moment. The participants are free to contribute their ideas, propose solutions, and debate various topics with one another. This activity is extremely useful for startups.

Visiting Entrepreneur:

Once a week a Visiting Entrepreneur from the ecosystem comes to sit down with the startups to share their experience. This is a very intimate activity where the experienced entrepreneur talks about the obstacles they faced when starting-up, shares tips and secrets of the trade, and more often than not advises the startups on what not to do. This activity is also very personalized, after each Visiting Entrepreneur’s chat, the participants are free to ask as many questions and concerns that they may have.

visiting entrepreneur


Masterclasses are held once a week by renowned specialists from the ecosystem.


gonzalo microsoft venture

At the end of each phase of the acceleration cycle startups have the opportunity to go abroad to get to know another ecosystem and even test their product there. We have various international partners such as UCL Advances and South Bank University in England and Rutgers Business School and Trinity University in the U.S.A. When the startups return from abroad we finish the season with Demo Day.



All the hard work pays off in Demo Day, literally. At the end of each cycle the startups have 5 minutes to present their project to a panel of judges and invited investors. We spend the two previous weeks preparing their pitch and presentation. After the presentations on Demo Day, founders and investors get to know one another and mingle. The goal for startups is to get contacts, that way if a startup plans to raise money after EIE, these contacts are a great place to start.



foto otros eventos web

During each cycle we have several other events.

Internal (In-house) Demo Day happens 4 weeks into the program. As in the Demo Day at the end of each cycle startups have 5 minutes to present their idea. In house mentors and select part time mentors are invited to this event as well. It’s kind of like a big group session of mentoring. After the pitch entrepreneurs and mentors are welcome to analyze and give constructive feedback to startups. Internal Demo Day helps us track a startups progress and see product development. Companies who haven’t reached the level of expectation at this point in the program will have to work extremely hard to be able to participate in the final Demo Day. For these companies a rehearsal Demo Day is held right before the event to see if they qualify to pitch on the actual day.



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